Focused solely on healthcare providers and their partners
Sunrise Health Communications creates external communication strategies for health systems and other providers, and companies that partner with healthcare providers, drawing on more than two decades in healthcare. I work with companies offering clinical services, products and processes, as well as expert services such as advisory, consulting or professional services.
My areas of expertise include media relations, content development, thought leadership strategy and corporate communications.
I have more than 20 years of experience in healthcare communication. For more than a decade, I have counseled healthcare companies on communications strategies, as founder of Sunrise Health Communications in 2018 and before that as part of a healthcare-focused strategic communications firm. Before that, I was a staff writer and editor at Modern Healthcare, the leading trade magazine for the healthcare services industry, for 11 years.
Areas of Expertise
Reputation Building
Developed comprehensive media relations and thought leadership campaigns for diverse healthcare clients including:
a large law firm’s healthcare practice
an outsourced healthcare contact center company
a data analytics and consulting company
an automated virtual care company
Media training
Conducted media training for groups of up to 20, with one-on-one sessions for leaders in need of additional training.
Crisis & Issue Management
Led communications campaigns for clients facing federal and state regulatory scrutiny, contract disputes with insurers and lawsuits against competitors. Recently advised a health system on redeveloping its bill pay and financial assistance web pages to mitigate concerns raised by a major state newspaper series on healthcare billing.
Transactions Strategic Communications
Led successful communication campaigns for health system transactions in Illinois, Maine, Pennsylvania and Wisconsin.
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