Subject-matter experts are often reluctant to commit to a media relations outreach program. Here are seven excuses they give and how to respond to convince them to do interviews.
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Journalists want stories with conflicts. Subject-matter experts need to engage these media opportunities without offending clients and prospects. Here's how to help your expert evaluate the risks and opportunities.
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Media interviews aren't scripted. When your subject-matter experts are frustrated with the results, the sustainability of your media relations program is in jeopardy. Here are five situations to recover from and how to cut the chances they occur in the first place.
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Media relations professionals working with subject-matter experts (SMEs) must make the case that media interviews are worth their time. Here are six reasons to use with skeptical SMEs.
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