Dispatches and deep dives on healthcare and communication news and trends.
How a reporter develops a story matters for their own sense of the story's value and is a factor both reporters and editors weigh in considering its newsworthiness. The latest Inside Media Minds post explores the psychology of discovery for journalists.
Read MoreMedia outlets are struggling to keep their audiences in an ever-fragmenting world. The right outlets for your prospects and clients are still worth pursuing to promote your subject-matter expert. Four reasons to pursue media relations in a fragmented media landscape.
Read MoreGoogle News is making changes designed to boost original reporting in news search results. How will editors and reporters react to these changes? Media relations professionals will need to watch closely to adjust strategy in turn.
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