Crisis communication planning can’t foresee every possible crisis. Planning for common situations an organization may face provides an initial framework for working through a crisis, and builds the skills and internal infrastructure needed to manage crises that you never could have anticipated.
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Crisis communications planning is essential to mitigating a crisis in the moment — even if the real situation is a far cry from the scenarios you planned for. Developing the “mental muscles” by thinking ahead of time about crisis communications will leave you ready to offer wise counsel when the time comes.
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When is the best time to pitch journalists? Muck Rack offers advice based on its annual State of Journalism survey.
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Google News is making changes designed to boost original reporting in news search results. How will editors and reporters react to these changes? Media relations professionals will need to watch closely to adjust strategy in turn.
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