Journalists want stories with conflicts. Subject-matter experts need to engage these media opportunities without offending clients and prospects. Here's how to help your expert evaluate the risks and opportunities.
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Media outlets are struggling to keep their audiences in an ever-fragmenting world. The right outlets for your prospects and clients are still worth pursuing to promote your subject-matter expert. Four reasons to pursue media relations in a fragmented media landscape.
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Media interviews aren't scripted. When your subject-matter experts are frustrated with the results, the sustainability of your media relations program is in jeopardy. Here are five situations to recover from and how to cut the chances they occur in the first place.
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Media relations professionals working with subject-matter experts (SMEs) must make the case that media interviews are worth their time. Here are six reasons to use with skeptical SMEs.
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Three don’ts and three do’s for influencing journalists on an under-covered story or angle.
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