Dispatches and deep dives on healthcare and communication news and trends.
Crisis communication planning can’t foresee every possible crisis. Planning for common situations an organization may face provides an initial framework for working through a crisis, and builds the skills and internal infrastructure needed to manage crises that you never could have anticipated.
Read MoreCrisis communications planning is essential to mitigating a crisis in the moment — even if the real situation is a far cry from the scenarios you planned for. Developing the “mental muscles” by thinking ahead of time about crisis communications will leave you ready to offer wise counsel when the time comes.
Read MoreThe boom in coverage of the Theranos scandal brings to mind another healthcare corporate fraud — HealthSouth. Exploring the parallels and differences between Theranos and HealthSouth leads to an important lesson for corporate communicators.
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