Pricing transparency for hospitals is an idea that is here to stay. Start preparing now for a proposed mandate to release insurer-negotiated rates.
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Crisis communication planning can’t foresee every possible crisis. Planning for common situations an organization may face provides an initial framework for working through a crisis, and builds the skills and internal infrastructure needed to manage crises that you never could have anticipated.
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Crisis communications planning is essential to mitigating a crisis in the moment — even if the real situation is a far cry from the scenarios you planned for. Developing the “mental muscles” by thinking ahead of time about crisis communications will leave you ready to offer wise counsel when the time comes.
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A media relations goal that feels unrealistic at the outset can provide the energy needed to sustain your efforts to earn publicity for your subject-matter experts. Here are four keys to consider when your expert expects to reach the summit.
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