Dispatches and deep dives on healthcare and communication news and trends.
Media outlets are struggling to keep their audiences in an ever-fragmenting world. The right outlets for your prospects and clients are still worth pursuing to promote your subject-matter expert. Four reasons to pursue media relations in a fragmented media landscape.
Read MoreGoogle News is making changes designed to boost original reporting in news search results. How will editors and reporters react to these changes? Media relations professionals will need to watch closely to adjust strategy in turn.
Read MoreMedia interviews aren't scripted. When your subject-matter experts are frustrated with the results, the sustainability of your media relations program is in jeopardy. Here are five situations to recover from and how to cut the chances they occur in the first place.
Read MoreMedia relations professionals working with subject-matter experts (SMEs) must make the case that media interviews are worth their time. Here are six reasons to use with skeptical SMEs.
Read MoreThree don’ts and three do’s for influencing journalists on an under-covered story or angle.
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