Dispatches and deep dives on healthcare and communication news and trends.
Crisis communication planning can’t foresee every possible crisis. Planning for common situations an organization may face provides an initial framework for working through a crisis, and builds the skills and internal infrastructure needed to manage crises that you never could have anticipated.
Read MoreCrisis communications planning is essential to mitigating a crisis in the moment — even if the real situation is a far cry from the scenarios you planned for. Developing the “mental muscles” by thinking ahead of time about crisis communications will leave you ready to offer wise counsel when the time comes.
Read MoreA media relations goal that feels unrealistic at the outset can provide the energy needed to sustain your efforts to earn publicity for your subject-matter experts. Here are four keys to consider when your expert expects to reach the summit.
Read MoreWhen is the best time to pitch journalists? Muck Rack offers advice based on its annual State of Journalism survey.
Read MoreJournalists want stories with conflicts. Subject-matter experts need to engage these media opportunities without offending clients and prospects. Here's how to help your expert evaluate the risks and opportunities.
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